Making decisions in business is an exercise that entrepreneurs
and managers must undergo. However, making good decisions may seem to
be a real challenge, if not difficult. These decisions are crucial to
the survival of the enterprise itself and have some influence either
small or large on the performance of the enterprise.Therefore;
entrepreneurs being the sole owner of the business as well as managers
must develop decision making skills. Results of a recent study
conducted to determine what contribute to being an effective European
manager, indicated that decision-making ability is the most desirable
skill a manager can possess. Managers in business organisatins,
governments offices, hospitals, etc must all make decisions; either
selecting available alternatives or inventing an alternative different
from the existing ones
Two types of managerial decisions are to be distinguished: - Programmed decisions are decisions made to solve problem that are repetitive, the procedures and rules for solving these problems are known and established. Eg: processing payroll vouchers;
- Nonprogrammed decisions are decisions made to solve complex problem that has not previously occurs.eg: introducing a new product.
1- Problem identification
The decision making process start with identifying or locate problems. To identifying problems, entrepreneurs rely on some indicators:
- Deviation from past performance: A sudden change in some established pattern indicate that a problem has developed.eg:sales decline; more defective units are produced,etc
- Deviation from the plan: When results do not meet planned objectives, it is an indication that there is a problem. e.g.: a new product failed to meet its market share objective
- Outside criticism: the actions of outsiders may indicate there are problems. e.g: Customers may be dissatisfied with a new product; employees may present a grievance, etc
Once the problem is defined, potential solutions to the problem should be developed; this will depend on the time and cost constraint of the enterprise.
3 - Evaluating Alternatives
When all alternatives solutions being developed, they must be evaluated and compared; the objective being to select the alternative that produces the most favorable outcomes.e.g: Maximizes share holder wealth; improving customer satisfaction;etc
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