Product Review -Steve Jobs by Walter Isaacson

This book relate the success story of a man called Steve Jobs.The success of an entrepreneur can only be measure with the legacy he or she left behind; the dent he impress on people and the society in general. One of the great entrepreneurs of this century is STEVE JOB an innovator who just past away. He co-founded APPLE in a garage which later became the most valuable company in the world and was CEO prior to his death. The story of this man provide valuable lessons to those who wish to become entrepreneur; he was not born with a silver spoon in his mouth ; nothing predispose him to these achievements in view of his background; he was adopted and could not go to university. However, his entrepreneurial spirit and innovation mind was the keys to his success; Read his story in this Biography entitled: Steve Jobs by Walter Isaacson, the CEO of the Aspen Institute, former chairman of CNN and the managing editor of Time magazine. Isaacson presents Jobs life and work in three phase. 

During the first part, the book is about Jobs' childhood and youth. It emphasizes his being adopted and later how he rediscovers his family. The theme of abandonment and "me against the world" was prevalent throughout.Two partners named Steves (Jobs and Wozniak) create the first personal computer, Apple II. Apple goes public, Jobs creates the Mac, with it distinct brand. He then brings in Pepsi's Scully to manage the company only to find himself ousted from the company he founded. During his exile Jobs creates another revolutionary but not-so-successful computer NeXT. But Jobs other venture, Pixar, an outstanding animation company, is a huge commercial success.

The second part is Jobs' return to Apple. Apple was in decline. Job returns to the company he founded as the interim CEO and introduces a series of products.

 The third part is the creation of ipod , iphone , ipad, along with many other things and cloud computing. Apple first overtakes Microsoft and becomes the most valuable tech company. Then Apple becomes, for a time, the most valuable company in the world.

In this book few pictures were included and too much of the negative aspects of Job's personality were described in the beginning of the book which is candid from an author.
Now, just weeks after his death, you can read the book that bears his name and read about his upbringing, his entrepreneurial spirit and innovation. But the initial sadness in starting the book is soon replaced by something else, which is the intensity of the read--mirroring the intensity of Jobs’s focus and vision for his products.




CLICK ON THIS LINK Steve Jobs to get a copy of this best seller that will provide valuables lessons to entrepreneurs, managers and those who wish to become entrepreneur .

Tips For a Successful Business Partnership

Many business partnerships have failed while others have been successful. Some have gone into business partnership  with high expectations without thinking of the implications which later resulted into a break-up leaving deep wounds.However, it is important to note that a business partnership has its advantages and disadvantages.First, we shall look at the reason why some go into partnership and secondly tips you need to know and do before going into a business partnership.
 One of the main reason some go into partnership is the lack of capital to start a business.You may have a great idea but lack the capital, so you decide to find someone who will provide the cash to fund your business; he or she becomes your partner. Another reason is that you may have the capital but you may lack some skills you need to run your business profitably; for instance  you may be good at production, but you have very poor skills in marketing; you recruit people but they are not up to the task, then there is this friend you know that is a marketer by birth, you can't just employ him you decide to partner with him.
However, if you decide to partner with someone take note of these very important points.
1`. Try to find the type of person your partner is
 A partnership is like a marriage in which both sides are bound by a contract or agreement; there is a lot of similarities between a business partnership and a marriage. Before two people get married they try to know each other first(courtship period) so that to find out whether they can accommodate each other character. Likewise try to find out the personality of your partner. For instance, if you go into partnership with someone that smokes, womanises or gossips and you hate those vices, later or sooner this might cause friction between two of you; initially you may overlook these vices but later or sooner your patience and tolerance may run out and these issues will become a sore point the moment the business starts to make money.If you know you can't bear his or her characters do not go into partnership with such one.

2. Don't expect your partner to be perfect
 Before going into partnership it is important to note that your partner has his strength and weaknesses and that at time you will have some misunderstandings over issues. But  how you go about resolving these issues will determine whether your partnership will last or not.Even before you proceed with the deal discuss with him or her all issues in detail. During the discussion listen carefully to what he or she says, maintain eyes contact, ask him or her why, how, when, etc of things do not overlook matters saying that when the business will start it will be resolve; tell him or her what you expect from him or her. This will enable you to know whether you have enough things in common to warrant proceeding with the partnership deal.

3. Never go into business partnership without signing a written agreement with witness
At times we neglect to have a written agreement stipulating in detail the terms of the deal because we assume that since we are friend, we trust each other; or another reason is that you may be junior person either in terms of age difference or in terms of what you are contributing financially to the business and you may feel that you are asking too much if you insist on a written agreement. If your partner to be tell you that there is no need to sign an agreement never go into partnership with such one because when the business will start making money, he or she will react differently to your surprise.

Therefore, keep in mind the points above if you want to proceed with a partnership deal with someone; there are advantages and disadvantages; but it is how you and your partner stick to your agreement, accommodate each other when resolving problems that will determine the success of your business partnership.