
Starting
an import business can be more complex than starting a non-import
business. Not only do you have all the challenges of an entrepreneur
such as funding sources, but you have to deal with an international
country, language, laws and customs. However, starting an import
business is profitable, if you are willing to learn the ins and outs of
the business.
- You need to have good general business skills.
You’ll not only need to be good in finance, but also in
marketing, customer service, accounting, logistics and human
resources. You will be forced to be involved in functional areas
that you either don’t like or not good at.
- You must understand the importing process for your country.
Importing as a business can be overwhelming but you must
understand all the steps to the importing process. The process is
governed by laws and regulations. Most countries have an
import/export agency; so inquired about it from your country of
residence and make sure to have an in-depth knowledge of the
process.
- You need to put yourself in your customers’ shoes
and fully understand what they want and need in the product that
you are about to import . What are the specifications such as
size, weight, color and materials? What are the quality
tolerances?
- you’ll need to be able to micro-manage your importing costs
if you run an importing business successfully, . There are
manufacturing costs, tariffs, agent fees, and shipping and packing
costs.
- Understand and monitor the impact of foreign exchanges.
One very important element that you’ll need to contend with is
the international fluctuations in currency. How stable are the
exchange rates between your country and the importing country?
What seems to be a cheap product cost one day may be tragically
expensive on another day due to currency fluctuations. Your
profits could disappear when your next shipment from the supplier
arrives.
- Ability to assess the political situation of the importing country.
One common characteristic of the low cost suppliers is that they
are typically in developing countries where the political
environment may be unstable. A civil war or a change in
government and or its policies could end your supplier
relationship quickly
- Finding a low cost supplier. The
business model for an importing business is buying your products
at a low cost and sells them at the highest price possible in your
country. Competition is stiff. Be prepared that your competitor
will try to price you out of the market. In order to give you
pricing flexibility, you must be able to find a low cost supplier.
- Build a relationship with your supplier.
In the world of import business, the supplier of your goods is
the life blood of your business. So it is imperative that you
build a long term win win relationship. If your supplier does not
give you the quantity of goods that you requested, you will go on
backorder with your customers. If your supplier terminates your
relationship, you could go out of business unless you can find
another supplier quickly.
- Create a market for yourself in your local market.
Obtaining a low cost supply is only one half of the equation of
the importing business. Finding a market and developing it is the
other half. You’ll need to assess your competition and understand
your potential customers. You must be able to answer, “why
should someone buy from you versus your competitor”.
- Appropriate amounts of working capital -
Working capital is the ability of your importing business to pay
back creditors in the short term. You have to make sure that your
current assets exceed your current liabilities. Much of this
involves running your importing business efficiently. So short
term assets such as money is not tied up due to slow paying
customers.
Therefore, to start an import business you must
have enough information in hand;it might seems tedious and
challenging, but import businesses are always highly profitable.
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